In 2011, Espionage was invited to create a limited edition Reebok Workout to celebrate 25 years of the classic sneaker design. Working alongside Espionage our concept for the collaboration was "the purple carrot"; a largely forgotten, but very old variety of the common vegetable. A true classic.
We brought the concept to life by creating the purple carrot athlete, a character who appeared on the sneakers and other accompanying marketing collateral. The illustrations here appeared in a publication produced by Reebok to commemorate all the 25 year anniversary collaboration sneakers.